Description

Who We Are:

Yoga Alliance is the largest nonprofit membership association of yoga professionals, practitioners, and advocates around the globe. We believe if more people practice yoga, the better the world will be. We’re here to amplify the power of yoga and to make it accessible to anyone wherever they are, under whatever circumstances by:  

• Uplifting the transformative power of yoga,
• Surfacing and reducing barriers to the practice, and  
• Building, engaging, and supporting the yoga community. 

Our member-driven community is a diverse collective of wisdom holders, yoga educators, and teachers expanding their expertise; a welcoming space for those newly exploring yoga; a place for seasoned practitioners to deepen their practice; and a supportive hub where community leaders, organizations, and businesses can leverage yoga for social good. 

At the core of Yoga Alliance lies a profound commitment to our people. Here, every team member is empowered to lead, innovate, dream, create, and grow. Diversity, equity, inclusion, and belonging guide our way of being in work and in working with each other. We champion a culture of collaboration, where learning from failures is as valued as achieving success. Together, we challenge the status quo and push the boundaries of what is possible. 

About the Role: 

Reporting to the Director, Membership Strategy & Engagement, Yoga Alliance is seeking a Senior Manager, Member Benefits & Programs to join its team.

The Senior Manager, Member Benefits & Programs leads the sales, outreach, negotiation, and execution of collaborations that generate non-dues revenue while enhancing membership value. 

This role is responsible for developing and managing innovative vendor relationships—such as insurance programs, discount offerings, and other member benefits—that provide measurable savings to members, ideally offsetting or exceeding the cost of membership. The position requires both a strategic mindset and operational excellence, ensuring that benefits are meaningful, well-communicated, and continuously evolving to meet member needs. 

What You Will Do:

• Opportunity Identification: Proactively prospect, source, and qualify new business opportunities with vendors, service providers, and potential collaborators (insurance providers, discount programs, and other benefit vendors) that align with member needs and revenue goals.  
• Vendor Development: Develop and present sales pitches, proposals, and ROI analyses to potential collaborators, demonstrating mutual benefit and measurable value. Build new collaborations from the ground up, focusing on delivering financial and experiential value to members.  
• Contract Negotiation: Lead negotiations and close deals that maximize financial outcomes for the organization while providing clear cost savings and value to members.
• Vendor Management: Manage ongoing vendor relationships with a sales account management approach, identifying opportunities for upselling, cross-selling, and expansion. Oversee operational aspects of collaborations, including contract renewals, reporting, and compliance, with a focus on retention and revenue growth.  
• Go-To-Market: Collaborate across internal teams to design and launch benefit programs that align with strategic priorities and enhance the member experience. Support the Strategic Communications team in developing go-to-market campaigns and ensuring clear, compelling member-facing promotion of all benefits.
• Continuous Value Alignment: Gather and analyze member feedback to refine benefit offerings and ensure programs meaningfully improve member satisfaction and loyalty. Work closely with the membership team to ensure benefits meet the unique needs of each audience (yoga providers and practitioners).
• Ongoing Market Analysis: Continuously assess market trends and competitor offerings to inform new opportunities for collaboration. Maintain a sales pipeline and forecasting model to track active prospects, closed deals, and projected revenue.  
• Performance Monitoring: Monitor performance of collaborations, including revenue generation, member adoption, satisfaction, and demonstrated savings. Intervene when an initiative is off track to meet yearly goals for engagement, utilization, and member satisfaction.  
• Reporting & Insights: Report regularly on outcomes, including revenue growth, member savings, and overall value delivered to leadership.
• Organizational Leadership: Serve as a leader within the Community Engagement team by training colleagues on all member benefit collaborations, ensuring individual team members can accurately speak about the details of the product, service, or program, and understand the value it provides to the member 

Requirements

What You Will Bring:

• Bachelor’s degree in business, marketing, nonprofit management, or related field, including:
  • 7+ years of experience in sales, strategic partnerships, business development, or non-dues revenue generation.
  • 5+ years of proven track record of identifying, negotiating, securing, and managing revenue-generating collaborations or agreements.
  • 3+ years of experience in data aggregation and analysis with a proven track record of effectively translating metrics into tangible solutions to drive increased results.
  • 2+ years of experience with Salesforce to manage relationships, contracts, and track performance metrics. 
• Strong financial acumen, including experience building revenue models, forecasts, and/or business cases.
• Prior success in designing and implementing go-to-market strategies for new programs or benefits.
• Excellent communication, relationship management, and cross-functional collaboration skills.
• Strengths in the following core skills and competencies:
  • Collaboration: Is inclusive, highly engaged team player, proactively seeks and provides thought partnership, assistance, and/or resources with/to colleagues.
  • Communications: Understands, conveys, and shares information effectively through listening, inquiring, writing, editing, and speaking. Ability to read a room and adapt style, content, and tone. Ability to manage expectations, understand who the stakeholders are.
  • Critical Thinking & Sound Judgment: Ability to look at a variety of situations in a manner that understands and identifies connections between disparate ideas and/or facts. Ability to escalate and address concerns/challenges appropriately and in a timely manner. Seeks diversity and differences in opinions to inform and refine decision-making.
  • Project Management: Tracks, drives, prioritizes, reports, and engages the necessary stakeholders, tools, resources, and information to produce desired results; ability to move nimbly among a variety of projects with varying timelines. 
  • Solutions-Oriented: Enjoys troubleshooting and surfacing creative solutions to achieve insights and desired outcomes. Is able to map out and execute a sound plan to achieve long-term goals.
  • Strategic Thinking: Knows where to look for and is able to take disparate pieces of information and effectively synthesize to produce.
• Strong technology skills with an aptitude to learn quickly to ramp up on new platforms or technology: Microsoft Suite (Outlook, Word, Excel, PowerPoint); customer relationship management platform (e.g., Salesforce); project management platforms (e.g., Monday).
• Experience working effectively and collaboratively within a fast-paced, nimble environment among a diverse employee base that works remotely and distributed across the United States.  
• Proven track record of contributing to cultures committed to equality, diversity, inclusion, accessibility, and belonging.
• Ability to attend in-person work-related events, work on-site at the Arlington, VA office as needed, and travel occasionally nationwide. 

Desired Qualifications:

• Strong understanding of health, wellness, insurance, or related industries.
• Experience in working with nonprofits or professional associations preferred.  
• Experience with change management, particularly introducing new offerings or initiatives to a large community.
• Experience with community engagement, event participation, or public speaking.

We encourage individuals to apply even if they do not have any of the desired qualifications. 

What We Offer:

Yoga Alliance provides excellent employee benefits including comprehensive health insurance plan offerings that are 100% employer paid for employees and 65% paid for dependents, a 401K plan, a generous paid-leave policy, and reimbursement for professional development opportunities. Employees enjoy a casual dress code so they can arrive to work as their most authentic selves. Our office culture is supportive and collaborative with conscious attention to body and mind health. It is common for the office staff to participate in group meditation, quiet time, and group yoga.

Location: 
This position may be based remotely. For those in the Washington, DC metro area, Yoga Alliance has  an office open and accessible to all Yoga Alliance employees in Arlington, Virginia within sight of the historic northwest region of Washington, D.C.  

Salary Range:

$90,000 - $105,000 (commensurate with experience). This position is a full-time, exempt position.

Application and Timeline: 

Interested applicants are encouraged to apply by December 3 to ensure consideration of your application. Following December 3, we will continue to review applications on a rolling basis until the position is filled.

A cover letter is required and all cover letters will be read during the application review process.

Please, no phone calls or walk-ins.

Our Commitment to an Inclusive Workplace:

At Yoga Alliance, we value a diverse team and a culture of inclusivity and belonging. We encourage applications from all individuals without regard to an individuals' race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protested by federal, state or local laws. Women, people of color, LGBTQ+ individuals, people with disabilities, and veterans are strongly encouraged to apply.